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Jean Patou: Famous for creating the most expensive perfume in the world in the 1930s. JOY made with 10,000 jasmine flowers, 28 dozen roses, and an exaggerated amount of very rare ingredients, to create just 30ml of perfume. Many others follow, all very up-to-date and exclusive. JOY, 1000, SUBLIME, JOY FOR EVER, in addition to the exclusive HERITAGE COLLECTION: THE REVIVAL with CHALDEE OF 1927 the roaring years, EAU DE PATOU 1976 the ultimate in sophistication, PATOU POUR HOMME 1980 the essence of masculinity.